I bought my Canon 500D from these guys and if I can ever make it to New York City, I am going to find the story and check it out. This is from TechCrunch
This store - one of the last like it in the country - is part mom and pop and part Rube Goldberg contraption with knowledgeable salespeople and everything under the sun for cheap. But the absolute best thing is their delivery system. Items are shipped from the basement up a weird conveyor belt up into a track that runs along the ceiling. The item then pops down right where it was requested. If you buy something, a total of five people are required to get you the item. Here’s Spolsky’s take: And what a roof it is: The whole operation is a crazy Willy Wonka factory. If you want to check out a product that’s not on display, a salesperson orders it by computer terminal from a vast stockroom in the basement. Moments later, as if by magic, the product arrives at the retail counter, via an elaborate system of conveyor belts and dumbwaiters. You can try out the gear, see if you like it, and, if you do, the salesperson puts it in a green plastic box and places it on another conveyor belt, which runs, above your head, to the pickup counter. There, an employee bags your purchase. Meanwhile, your salesperson gives you a ticket, which you take to a payment counter. After you have paid, you get a different ticket that you take to the pickup counter to get your merchandise